1. Bottom Line
Test a moderate price increase carefully. Consider raising the project price from $12,000 to $13,500. The move is defensible, but competition and switching ease mean the offer still needs differentiation.
Why Fred
Why pricing decisions need more than instinct.
In this short video, Decision Alpha's CEO explains why Fred was created, the pricing problem it is designed to address, and why testing a recommendation in the market matters more than chasing a supposedly perfect number.
01 — What you get
More than a number.
Fred gives you a point of view on what to charge, why the move is defensible, what could make it risky, and how to put it in front of the market without treating it as a permanent leap.
01
Pricing Power Score
A clear assessment of how much room you have to move, along with the strongest supports and biggest constraints.
02
Recommended price move
A primary test price, a lower-risk version, and a bolder version—plus guidance on when each one makes sense.
03
Pricing diagnosis
An explanation of the tension between your costs, demand, alternatives, value communication, and switching risk.
04
Offer recommendation
Practical thoughts on packaging, premium options, and how your offer can do more of the work before price changes.
05
What to say to clients
A pricing explanation, responses to common objections, and language that makes the value easier to understand.
06
30-day pricing test
A simple sequence for preparing the test, using it with a real prospect, reading the signal, and deciding what to do next.
Not another pricing calculator
Fred does not pretend there is one perfect price. He gives you a clear recommendation and a way to test it.
02 — Sample report
Structured to help you make the next move.
The report is written to help you make a decision. The examples below are drawn from an illustrative Fred report for a keynote business.
10. What To Say To Clients
Fred turns the recommendation into language you can actually use in proposals and conversations.
Pricing explanation: “Our keynote sessions are designed to elevate leadership skills, priced at $13,500 to reflect the unique value and tailored experience we provide.”
11. 30-Day Pricing Test
The recommendation becomes a small, observable market test—not a permanent company-wide decision.
Week 1Prepare the price, update the proposal, and choose one serious prospect.
Week 2Put the new price in front of that prospect and record the reaction.
Week 3Review whether they accepted, hesitated, objected, or asked questions.
Week 4Keep, reframe, repackage, or soften the move based on the signal.
03 — Who it’s for
Useful when the answer is not obvious.
Fred is most useful when you have a service or offer to sell, but you are uncertain whether the price, packaging, positioning, or sales language is holding it back.
You suspect you’re underpriced
You want to raise prices, but need a defensible test rather than a leap based on instinct.
Demand is sending mixed signals
Some buyers accept the price, others hesitate, and you need to understand what the pattern might mean.
Your offer needs sharper framing
The problem may not be the number alone. Fred also looks at packages, alternatives, and value communication.
Ready when you are
Get clearer on what to charge—and what to test next.
Fred asks a short series of questions, then generates a personalized report you can use to guide your next pricing conversation.
Fred is an AI Agent in Beta Mode. He’ll do his best, but he can make mistakes. His report is meant to be a helpful guide, not financial, legal, or professional pricing guidance. Please do your due diligence before using Fred’s suggestions. Feedback is welcome at info@decisionalpha.co.